I believe design should be simple, elegant, sustainable, and innovative. It should be a testimony of who we are and of our place in time, and through that become timeless.

 
 
Giovanni Pellone Portrait Headshot

I have had the fortune of living and working across three continents, each shaping my perspective on design. I grew up in Rome, where I studied industrial technology and economics. My passion for design took root in New York, where I studied interior design at Parsons School of Design and industrial design at Pratt Institute. For the past several years, I have been based in Tokyo, where I continue to find inspiration in the culture and creativity surrounding me.

Soon after graduating from Pratt, I co-founded my first design partnership in New York City. In the years that followed, I worked across disciplines, designing consumer products, laboratory equipment, trade show displays, advertising, packaging, and visual branding programs. This multidisciplinary approach has remained central to my practice ever since.

Later, I co-founded Benza, a Brooklyn-based home accessories brand, where I served as Creative Director and General Manager for eight years. This immersive experience gave me hands-on involvement in manufacturing, marketing, and distribution while also allowing me to collaborate with many talented designers. Seeing our work reach prestigious retailers worldwide—MoMA Design Store in New York, Harrods in London, and Takashimaya in Tokyo—was both rewarding and humbling.

My design projects include accessories for the MoMA Design Store, lighting for Design Within Reach, and packaging for L’Oréal. My work has been featured in design exhibitions at the Museum of Modern Art in New York and Milano Fuorisalone and has been recognized with awards, including the New York Art Directors Club Award. I am honored to be listed in The Design Encyclopedia published by MoMA and to have shared my experience as a visiting lecturer at institutions such as Pratt Institute and Tokyo University.

Design has been the heart of my life and career. I approach every project with the same passion and dedication as my first, always eager to explore new ideas and embrace the next creative challenge.